Out of Home Advertising Spotlight – Truckside Advertising

Truckside advertising campaigns are used to broaden the reach of a national, regional or local campaign. They add variety, frequency and value to a broadcast campaign or can stand alone as very efficient campaigns.

For those trying to "go green," truckside advertising is a great, though often overlooked, alternative to mobile billboards. Truckside ads are posted on working trucks that will be out regardless, while mobile billboards are on trucks that operate solely for advertising purposes.

Benefits of the Medium –

Truckside advertising can be used as a broad branding medium or as a target-specific medium (such as retail trading zone areas). If advertisers want to add a bit more to their truckside campaign, event promotional options can make great additions.

Truckside advertising is not bound to any demographic market or geographic location, so the reach is endless. This mobility allows for coverage where other types of OOH may not be available.

Truckside also provides the option of a national mass reach campaign, known as "Over the Road". This flexibility in campaign execution makes truckside advertising appealing to both large national companies and smaller companies alike.

Many national advertisers learned on the concept years ago when trying to get their brands in front of consumers in a timely, efficient manner. Truckside easily accomplishes that task because of mobility – an advertiser's message can travel from New York to Los Angeles on one media vehicle. Plus, posting full-color graphics to trailers allows for greater impact.

How It is Purchased –

* An advertiser can buy General Market GRP showing levels.

* An advertiser can purchase dedicated routes to reach specific demographic targets or geographic areas. These smaller routers make it an efficient medium for local and regional companies.

* "Over the Road" advertising can be used as a mass medium to reach markets across the US by purchasing a campaign along Interstate routes. It can also be used for regional coverage.

Markets Available –

Market availability is unlimited. About 95% of the US population can be reached using truckside advertising .

How it is Measured & New Technology –

Tracking systems (such as GPS) have been available for a number of years. However, new companies have emerged that measure audience circulation, impressions during a certain period, and other types of campaign auditing. Some fleet media companies offer online Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day.

SAMI (Satellite Automated Media Information) web-based technology, for instance, addresses the needs of agencies and advertisers by providing credibility through audience measurement and tracking. It allows advertisers to schedule, track, sell and audit their truckside advertising campaigns. Proof-of-performance reporting is available next day, including maps and digital photos. One company currently offering SAMI technology is Moving Images Media, with truckside advertising available everywhere in the US

All About Beijing Duck

OK so you've climbed the Great Wall, wandered through the Forbidden City, taken photos in the Temple of Heaven, walked through the gardens of the Summer Palace and completely ignored Wangfujin street. Now it is time for you to eat Beijing's most classic dish, the Beijing Duck.

Beijing Duck is famous, has a distinguished history, an exquisite taste and is a culinary icon SO before partaking in this mouth watering dish, pause your chopsticks and first develop a well deserved appreciation of the delicacy you are about to feast on.

History

The origin of roasted duck can be traced back to Northern and Southern Dynasties period (420-589) when these hapless birds where roasted in the Jinling area where modern day Nanjing is located. The Yuan Dynasty (1206-1368) were gourmets and took the custom of roast duck with them when they packed their bags and set up house in Beijing.

The Inspector of the Imperial kitchen (what a job!) Hu Sihui listed roast duck among the imperial dishes in the "Complete Recipes for Dishes and Beverages" that he wrote in 1330. This early cookbook even included the cooking process.

Up until the Qing Dynasty (1644-1911) ducks were roasted in a conventional convection oven where the duck was hung from the oven ceiling and roasted over burning wood. Duck cooked this was said to be crisp and golden brown with tender and tasty meat. After the Qing came to power they changed the method of duck cooking to hanging the ducks over a flame in an open oven. These two traditional methods of cooking duck are the foundations of the two modern methods of cooking Beijing Duck.

Roast duck was so popular during this period that poets and schools where inspired to roast duck poetry. Personally I think the large quantities of alcohol consumed with the duck were the main inspiration for these wasted poems and bookworms.

Peking duck as it was first called b foreigners taste so good, it is credited with being instrumental in the rapprochement between China and the US in the 70's. All because Henry Kissinger and Richard Nixon kept returning to China for more duck. Just imagine how different history would be if the Havana Cigar had the same effect on US politicians!

In summary, that juicy piece of duck you are about to eat has a royal history of over 1500 years. Chew on that!

How to eat Beijing Duck

Your Beijing Duck will be served with steamed pancakes, sweet bean or plum sauce, cucumber and spring onions.

Place one pancake on the palm of your hand, dip a slice of duck meat in the sauce then place the meat on the pancake, add several pieces of cucumber and spring onion, wrap up the pancake, close your eyes and bite. Control yourself, chew slowly and savor this ancient delicacy.

How to cook

First you need to prepare the ingredients. Here is a list of all the ingredients.

Ingredients

2.0 to 2.5 kilogram of duck

8 liters of water

1 slice of ginger

1 Spring onion

50ml of honey

20ml of white vinegar

20ml of cooking sherry

25ml of corn starch dissolved in 50ml of water

Spring affairs for garnish

Directions

1. Clean duck then wipe it dry and tie a string around its neck.

2. Hang the duck in cool and ideally windy place 4 hours.

3. Fill a large wok with water then bring to boil. Add ginger, spring onion, honey, vinegar, and sherry. Bring to boil again and pour in the dissolved cornstarch. Stir constantly during this step.

4. Place the hung duck in large strainer over a larger bowl then scoop the boiling mixture over the entire duck for about 10 minutes.

5. Hang the duck up again in cool, windy place for 6 hours until it is thoroughly dry.

6. Place the duck breast side up on a greased rack in an oven preheated to 350 degrees.

7- Place a pan filled with 6 centimeters of water in bottom of oven to collect the drippings then roast 30 minutes.

8- Turn duck and roast for 30 more minutes.

9. Turn breast side up again and roast for 10 more minutes.

10. Use a sharp knife to cut off the crispy skin then immediately serve meat and skin on a warm dish

11 Eat and enjoy.

You Can Trust Comcast For Great Telecommunications Services

There are a lot of different technologies available these days that keep us entertained, informed, and allow us to communicate with others, but the big three technologies that accomplish this are the Internet, cable TV, and the telephone. Unfortunately though, in order to get the most out of these three types of technology, and avoid spending way too much money in the process, we can’t get them through just any company. That’s why it’s fortunate that Comcast provides broadband cable high speed Internet access, digital cable TV service, and full featured home phone service. Better yet, all three of these invaluable features are bundled together so that you only have to pay one convenient bill every month. This bill is convenient in terms of only having to deal with one company for all three services and because of the discount that you’ll receive for going with Comcast for all three services.

Several great examples of the value that’s built into services can be seen in the digital voice phone service. For example, unlike conventional phone companies that make you pay extra for any specialty features at all, this company provides the most frequently used bonus features like caller id, call forwarding, call waiting, and voice mail at no extra charge. The real savings come from the fact that you’ll get all of your domestic long distance calls for free. That alone makes this a great service for staying in touch with everyone you care about.

You’re also sure to get a lot of value from high speed Internet service. This version of Internet access relies on the same cable that brings TV programming into your house for download speeds of up to eight megabytes per second. With download speeds like that, the entire Internet is yours to take advantage of. That means unfettered access to online multiplayer video games like World of WarCraft and Second Life (or Club Penguin for your kids). It also means that you can download a wide variety of software applications and updates quickly and easily. For example, if you want the newest version of your favorite web browser- complete with all of the security updates- it’s easily within reach. The same is true for all of the other updates and upgrades that your computer needs in order to remain healthy. A high speed Internet connection will also help you keep track of your finances by making navigation of secure websites a breeze. The same thing will be true for online shopping. They also help you keep your computer safe by providing a variety of security measures including a firewall and free antivirus software.

Comcast in still takes its roots seriously which is why it provides the best cable TV service around with the use of great new types of technology like digital TV, DVR’s, HDTV, and video on demand. Video on demand is a really impressive type of technology that allows you to choose what to watch and watch that content when you want, rather than when someone at a TV network thinks you should watch it. You can take advantage of video on demand technology either through ON DEMAND pay per view service or through the Premiums On Demand subscription service.

Of course on top of cutting edge technology, there are lots of great TV programming choices- over two hundred and seventy five channels in the largest programming package. All of this just goes to show that Comcast provides you with all of your telecommunications needs.

Why Weight Loss Surgery is Not What You Expect

If you think that a weight loss surgery is your answer to no effort slimming – think again. Surgical weight loss is not another quick fix to lose weight and look attractive without even trying. It is in fact, a commitment that is undertaken by a patient to limit his or her food intake, observing a healthy diet and exercising regularly after surgery – for as long as you shall live.

Weight loss surgery is an option for overly over-weight people to become healthy again and reduce their risk of developing weight-related disease such as diabetes, high blood pressure, cancer and heart complications. Many of surgical weight loss patients turn to surgery after they have exhausted conventional weight loss methods that usually involve repeatedly losing and gaining weight over and over again.

Being overly heavy can effect quality of life and one’s self esteem, not to mention health. Surgical weight loss can be a viable alternative to be in control for people who have excess weight of 1/5 from their ideal body weight. In fact, according to large-scale studies, weight loss surgery can significantly lower the risk of premature death in obese people by as much as 40%.

The outcome of weight loss surgery can vary from one patient to another. It all depends on how well the body adapt and how disciplined you are when following post surgery diet and workout program. Evidently, surgical is not a set and forget short cut to deal with excess weight. However, by joining a support group, you will be able to discover yummy recipes that you still get to enjoy.

Your diet will change forever as your body have. For example, if you have a lapband surgery, your calorie intake perday is only limited to 1000 to 1200. Since there is only so much food you can tolerate, choosing nutritious food over empty calories become very important. You’ll also need to take supplements for the rest of your life to ensure that you get proper nutrition.

It is also important to know that you may not be able to tolerate certain kind of food post surgery. Any junk food that carry empty calories are completely prohibited. Although there are no guarantees, on an average, patients usually lose about 60 to 80 % of their excess fat in 18 months following surgery.